The (A) case describes the start of a new passenger vehicle in China, made collectively by Nissan of Japan and by Chinese automaker Dongfeng.
Early sales results following the April 2012 launch were disappointing and also the managers of the joint venture needed to decide just how to react. The case comprises information on government regulation, on the structure of the industry, as well as on the preferences of Chinese purchasers of automobiles, including advice about environmental concerns. The short (B) case, sketched for distribution in group, details supplementary issues, as an international dispute between the Japanese and Chinese governments created further suspicion for Chinese consumers and also for the carmakers. The (C) case finished the story; it also may be distributed in class.
PUBLICATION DATE: October 03, 2013 PRODUCT #: 714014-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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