Co-founders of IdentiGEN (an Irish company that had created a distinctive service called DNA TraceBack to help customers identify and track meat products), Ciaran Meghen and Ronan Loftus, were discussing the company's prospect. The recent crisis over steak products being contaminated with horsemeat in Europe had formed strong demand for the services of IdentiGEN.
Nevertheless DNA TraceBack gave consumers strong infiltration into their operations to ensure product was authentic, and helped make possible a constant feedback loop connecting all players of the supply chain to carry a premium quality product to consumers. In light of strong demand, should IdentiGEN carry on in terms of which customers to work with, and which products should it advocate?
PUBLICATION DATE: November 15, 2013 PRODUCT #: 914C07-HCB-CHI
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
Related Case Solutions & Analyses:
Kulicke and Soffa Industries Inc.: Designing a Supply Chain Network
Baker Hughes: Foreign Corrupt Practices Act
UPS and Corporate Sustainability: Proactively Managing Risk
Nikes Global Womens Fitness Business: Driving Strategic Integration
Southwest Airlines in Baltimore
Yangcheng: AES in China
Mexican Foundation for Rural Development
Reading Rehabilitation Hospital: Implementing Patient-Focused Care
Liferay: A Portal and Content Management Platform
Confronting Directly and Indirectly: Are You Attuned to Notice?
