In the month of November 2013, Dr. Jose Pinto, the head of the Grupo Beta San Miguel (BSM), among Mexico's biggest private sugar company, is considering the future prospects of the Mexican sugar sector as he considers whether BSM should bid on one of the state-owned sugar mills slated for auction. His assortment will be directed by dynamics in the North American sugar market-NAFTA meet the expense of Mexico’s unique duty free entrance to the U.S., and the world sugar market and other major sugar-producing countries, chiefly Brazil.
PUBLICATION DATE: December 13, 2013 PRODUCT #: 514005-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Procter & Gamble Canada (A): The Febreze Decision
Magic Johnson: Endorsements After…
Note on Pharmaceutical Industry Regulation
Old Spice: Repeating Success in the Face of Competitive Threat
Retail Relay (C)
The Park Hotels: Revitalizing an Iconic Indian Brand
Electoral Gold and Silver: Obama Versus Romney 2012
How to Manage a Crisis Before It Hits
Cabot Pharmaceuticals, Inc., Spanish Version
What Are Your Signature Stories?
