Having been called by world-wide leaders to implement its technology to deal with the international crises of climate change and affliction, Cisco chooses to pursue sustainability for corporate social responsibility and as a driver of differentiation and competitive advantage. The case discussion explores how the company answered this call to action and how the resultant strategies have proven effective in shielding its competitive advantage in an increasingly hostile business environment. The case follows the historical rise of the company to power up and through the Internet bubble of 2000 to the present day, as the firm maintains its competition in the 21st century.
With the opening of its new and ground breaking technology, Cisco seeks to drive sustainability and future profits. The inquisition becomes: will it work? The CEO contemplate how he could employ his company's core business of information technology (IT) to drive international environmental and economic sustainability. Can he assemble his double responsibility of doing the proper thing for his investors while, at the accurately same time, doing the proper thing for the world at large? Patrick Kelly and Chris Laszlo are attached with Case Western Reserve University.
PUBLICATION DATE: December 20, 2013 PRODUCT #: W13547-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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