Onergy, a for profit social enterprise in the renewable-energy-based products business is determined to grow its operations - namely, supplying electricity to the underserved, bottom-of-pyramid marketplace in India. As competition comprises many large and little players creating a brand in this market has not proved easy. However, given the government's support of renewable-energy-based products, the organization anticipates significant and continuous increase and intentions to carve out a notable position in this up and coming market.
Onergy Developing a Social Entrepreneurship Start-up Brand Case Solution
ONergy viewpoints investment in brand building as a method to ensure better endorsement by consumers and it is exploring innovative branding strategies that could be adopted by start up social businesses to generate brands that are unique in a strategically manner that is profitable. The crucial question facing the founder of ONergy is the way to maintain brand-building momentum and take the brand to the next level.
PUBLICATION DATE: January 14, 2014 PRODUCT #: W13576-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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