A small, family-managed bath and body products business specializing in the fairtrade, Sweet Leaf Bath Co. is the environmentally conscious goods. The business progressed from selling its high-quality, unique products at exhibits and craft shows to limited sales through local retailers. Through these sales channels, Sweet Leaf's foundation partners learned more about the bath and body business as well as the global issues enclosing the sourcing of several raw ingredients used in their products.
However, subsequent to a year of minimal sales growth, the partners realized they needed to develop and apply a brand new marketing strategy that would require the business to escalate. Out of the several choices accessible to enlarge the supply plans and promotional efforts of the company, its owners must choose those opportunities that will offer maximum benefits on a limited budget. Author Melissa Jean is associated with Brescia University College.
Sweet Leaf Bath Co. case study solution
PUBLICATION DATE: February 04, 2014 PRODUCT #: W13604-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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