In 2009, Southwest Airlines launched its first integrated annual report, a report of Southwest Airlines, combing the financial and non-financial performance information. This case of environmental and corporate social responsibility Southwest (CSR) reports shall be made within two years prior to 2009, and following the company's decision to transition to the new reporting format. Preparation of the 2010 report, South West team reporting involves both improving one report. The case also allows you to debate the future of integrated reporting, including its impact on the internal management processes, an integrated audit and authorized non-financial reporting. "Hide
by Robert G. Eccles, Beiting Cheng, Susan Tyne Source: HBS 22 pages. Publication Date: September 17, 2010. Prod. #: 411042-PDF-ENG
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