Ethiopian Airlines aspires to extend its African market base to be a leading airline in the continent. As element of the airline's multi-hub strategy, the vice president of alliances and corporate strategy and his team must identify a suitable hub location and decide on the appropriate style and degree of ownership. Success in the initial hub is crucial as it is going to both validate the viability of the multi-hub strategy and set the tone for the establishment of succeeding hearts throughout the continent. The vice president and his team should resolve three issues: place of the first hub, entrance way and ownership degree.
PUBLICATION DATE: February 14, 2014 PRODUCT #: W14012-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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