University of California, Berkeley-Haas set. "This case focuses Wal Mart's Global Women's Economic Empowerment Initiative (GWEEI) that was initiated in September 2011. The case examines the business reasoning of GWEEI, contrasts GWEEI against women-established initiatives introduced by other Fortune 500 firms, and discusses how GWEEI fits in with Walmart's existing portfolio of corporate responsibility initiatives.
Pupils will possess the opportunity to evaluate GWEEI and decide why the retailer chose to launch this initiative. The case ends with several questions, including those inquiring how Wal-Mart can link GWEEI to reputation and its brand and how women can be invested in by other companies. This offers a chance to discuss the way Wal-Mart and other companies are employing social responsibility initiatives to both grow their businesses and counter previous organizational criticism."
Wal-Mart's Global Women's Economic Empowerment Initiative Case Study Solution
PUBLICATION DATE: February 19, 2014 PRODUCT #: B5792-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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