"Raise money when times are good." Kevin Hartz mulled over this expression as he examined the term sheet before him. The CEO had become somewhat of a powerful fundraiser. Since founding the online event and ticketing service Eventbrite in Kevin, 2006, his wife Julia, and cofounder Renaud Visage had raised $80 million over six rounds of financing.
Subsequent to acceptance of this finance, however, the founding member must evaluate whether such a large raise was crucial, if it was the way that it had changed the development of Eventbrite and influence the business's future exit strategy. Regrettably, the team knew that the market dynamics of Eventbrite would make this investigation challenging.
PUBLICATION DATE: February 23, 2014 PRODUCT #: E510-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
