In Japanese domestic parcel delivery market, Yamato had mustered a steady growth since 1976. Yamato had remained in leading position in Japan through its highly acclaimed TA-Q-BIN service. However, with transforming demographics and market circumstances, the business landscape was altering. Overdependence on the domestic delivery business constrained the overall growth of Yamato. Besides, the development of the TA-Q-BIN business in Japan was limited by the stagnant growth of Japan's market.
Yamato Transport Co. Ltd. TA-Q-BIN Case Solution
President and the chairman of Yamato Transport, Makoto Kigawa, had been pursuing company restructuring along with encouraging productivity advancements. His goal was to boost the share of the delivery business related from four to twenty per cent of total revenue to international markets in 2019 by the time of Yamato's centennial celebrations. How could he successfully implement the TA-Q-BIN service system in foreign markets for example Taiwan, Singapore, Shanghai, Hong Kong and Malaysia? Author H. Brian is affiliated with NUS Business School.
PUBLICATION DATE: February 28, 2014 PRODUCT #: W13635-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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