In late 2009, the main Lake Eola Charter School (LECS) in downtown Orlando, Florida, completed a course on nonprofit branding philanthropy and nonprofit Center for Leadership at the local college. She was energized and ready to use the information she learned to assess the competitive position of the school and to determine the level of the mission and progress towards goals. Well suited for use in the school, with a doctorate in education administration, the chief took a class in order to strengthen their understanding of the planning and management of non-profit organizations (NPOs). In her view, the main lesson is the need for environmental analysis to better understand the internal environment of the school and outside competition to improve the educational needs of the school VIS-A-VIS community. It is used by trainee MBA, to help it to develop tools for internal and external environmental scan. Intern, just wrapped the collection and analysis of data. The main was ready for use in the summer "down time" to make changes to the 2010 academic year, if only she knew what to do. This case is suitable for courses in marketing strategy. Detailed consideration of environmental analysis can also make the case useful in business policy and strategy courses. Instructors will find the case is particularly well suited for classes in marketing, strategy and management in public administration and non-profit organizations. "Hide
by Mary Conway Dato-on, Eileen Weisenbach Keller Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: September 24, 2010. Prod. #: 910M70-PDF-ENG
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