Ze-generation case covers the first five years in the life of clean technology startup. Set in the summer of 2010, Ze-generation developed an innovative technology, which turns municipal solid waste into synthesis gas (known as syngas). This technology has been tested in the pilot plant of the company, built around New Bedford, Massachusetts landfill. By the summer of 2010, the team of Davis was ready to take the next big step in building a successful clean technology companies. It was a time to the company's technology in the market, identify customers willing to pay and scale of business for commercial success. "Hide
by Lynda M. Applegate, Kathleen Lyons, Scott Prozeller Source: Harvard Business School 22 pages. Publication Date: September 24, 2010. Prod. #: 811014-PDF-ENG
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