Ghurka was a 38-year old luxury leather goods brand that specialized in leather and twill bags, the handbags and the accessories. The Brightwork Brand Holdings Corp. attained it as an asset procurement in 2011.
Under the CEO John Reuter, Ghurka worked to relaunch the brand with a ten-year, three-period growth strategy. The company aimed to be lucrative by 2016. Management worked to address challenges surrounding the marketing strategy of Ghurka the role of wholesaling, and leather sourcing problems.
PUBLICATION DATE: March 17, 2014 PRODUCT #: 514078-PDF-ENGThis is just an excerpt. This case is about
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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