The world's leading documents firm is in a transformation period. From truly being a supplier of cutting-edge technology products for decades, it is moving towards supplying the commodity-amenities combinations. As a person leading this organization-wide transformation, the head of Xerox Innovation Group is encountering two particular issues. Should XIG become more customer-centric? How should the company build new competences to offer consistent services across locations and devices for each customer?
Xerox Innovation Group - From Products to Services Case Solution
PUBLICATION DATE: March 26, 2014 PRODUCT #: W14066-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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