QlikTech, using its disruptive technology and business model, appears to have found a market niche in the mid-market business to business software segment.
The big 5 marketplace participants are now beginning to offer the in-memory technology that QlikTech has developed its business upon. In the light of the traditional vendors' encroachment, can the growth of QlikTech be sustained?
Quick Growth at QlikTech Case Study Solution
PUBLICATION DATE: April 28, 2014 PRODUCT #: INS505-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING