This case along with the three others in this chain (9B13M098, 9B13M099 and 9B14M023) could be utilized collectively or on a standalone basis. This case series includes a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand.
The dilemmas are tactical in nature and typical of a company that is growing. Subsequent to successful foundation of her company, she faces dilemmas associated with instant growth; she is a “one-woman show” who administers everything in the business including marketing, operations, human resources and finance.
The massive increase of her firm has culminated in direction difficulties, although she enjoyed a successful start. Hence, she is contemplating how to transform her business from an entrepreneurial company into an organization that is structured. Writer Marina Apaydin is connected with American University of Beirut.
PUBLICATION DATE: March 31, 2014 PRODUCT #: W13653-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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