The case illustrates the launch of a media platform that is social by the largest container shipping company in the world. Maersk Line garnered over 1 million enthusiasts on Facebook, 40,000 followers on Twitter, and 22,000on Instagram. They became active on other social networking networks comprising LinkedIn, Pinterest, and Google + and also established and created a social media home base for Maersk Line called Maersk Line Social that published stories and articles about the organization in a less formal manner. The case details the organizational areas of the application start, along with pressure from the marketing section to better integrate the largely independent social media operation to the organization’s broader advertising predicaments.
Maersk Line B2B Social Media-It’s Communication, Not Marketing Case Study Solution
PUBLICATION DATE: May 30, 2014 PRODUCT #: CMR571-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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