In mid-February 2009, Dubai Duty Free Managing Director Colm McLoughlin received a report January sales. He left the report lay on the table is closed and went shopping, as every morning. When he returned, he sat down, looked at the cover of the report, and then called his wife, Breeda, to confirm that they were hosting a dinner party that weekend for some friends from Ireland, who were in town for a golf tournament Dubai Duty Free support.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Rajiv Lal, David Kiron Source: Harvard Business School 23 pages. Publication Date: October 15, 2010. Prod. #: 511034-PDF-ENG