Jeff Davis, director of Space Life Sciences Directorate at NASA, has worked for numerous years to raise awareness amongst scientists and researchers in his organizations of the advantages of open innovation as a successful and effective method of collaborating on difficult research problems with regard to health and space travel. Regardless of a number of initiatives, SLSD members have now been skeptical about incorporating the approach in their day-to-day research and work, and have resisted Davis's and his strategy team's attempts.
The (A) case outlines these attempts and the organization members' reactions. The (B) case details what Davis as well as the SLSD strategy team learned, and how they adapted their attempts to successfully integrate open innovation as one of several tools used in collaborative research at NASA.
PUBLICATION DATE: May 05, 2014 PRODUCT #: 414057-HCB-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT