Throughout summer time of 2013, the business founder and operations manager of Hockley Valley Brewing Co. Inc., a microbrewery situated in rural Ontario, were reviewing the company's merchandise mix.
Sales at a recent summer festival revealed a solid demand for light beers, rather than the dark ales that made up almost all of Hockley's sales. Not only did the firm compete with big multinational brewing companies, but they faced stiff competition in the established and new microbreweries that were springing up all over Ontario to satisfy consumer demand for local, fresh and unique beers.
They had to decide whether the firm should establish a lager that is new to further penetrate the light beer market; they also had to make recommendations on pricing, distribution and promotional techniques for the newest brand, if so.
PUBLICATION DATE: May 07, 2014 PRODUCT #: W14150-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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