Shade cases should be printed in color, to maximize their effectiveness. For Glass, a wearable computer that projected information on a display viewable with an upward glance, business development executives at Google were inventing a distribution strategy in early 2014.
Options, which were not mutually exclusive, comprised 1) continuing to sell Glass directly through online channels; 2) creating an open platform to enable any eyewear maker to create frames compatible with Glass; and 3) negotiating a partnership with a leading eyewear manufacturer to jointly develop and market Glass.
PUBLICATION DATE: April 17, 2014 PRODUCT #: 814102-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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