The case follows Brad Griffith, the creator of Gametime, a mobile application for buying and redeeming event tickets. The case examines how Griffith assesses whether an attractive business opportunity has been established by him in the first place, later whether he found product/market fit. In addition, it describes Griffith's conclusion to be a solo founder and he leverages contractors and advisers in constructing the product.
PUBLICATION DATE: June 15, 2014 PRODUCT #: E496-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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