Explores the relationships formed between consumers and the Peapod consumer-direct grocery delivery service, as revealed via an ethnographic study of Boston-area Peapod shoppers conducted between the Summer of 1997 along with the 1999 Fall. Three associate case histories are bought to life utilizing extended quotations from these selected interviews that were longitudinal.
Closes with short vignettes describing the experiences of four additional service users so that pupils can offer relationship forecasts using process insights derived from the in-depth case studies. Together, the data driven exercises are made to deepen students' comprehension of the development processes characterizing consumer-firm/brand interactions over time, toward the goal of more educated relationship marketing strategies and sharper brand relationship executions.
Relating to Peapod Case Study Solution
PUBLICATION DATE: June 19, 2014 PRODUCT #: 314142-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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