This really is a condensed version of the Handpresso case series #5841. It describes the development from concept to production of the entire world's first and smallest handheld espresso machine. It explains the design procedure and the way the merchandise is launched into the marketplace.
The CEO of the Nielsen Innovation, Henrik Nielsen, makes a decision not to license it as he has done with other designs rather develop a spinoff company for the Handpresso machine. The concluding chapter finds the team in a quandary, Henrik Nielsen's untimely death leaves his wife at the helm.
With two new machines ready for launching inside a couple of months, it describes how the merchandise is brought to market through coalitions and partnerships. Having made a conscious choice to take this course, an agreement is signed with leading coffee roaster Lavazza, who in turn arranges an exclusive deal together with the auto giant Fiat.
PUBLICATION DATE: June 23, 2014 PRODUCT #: INS798-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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