Mother Dairy is developed as a subsidiary company of India's National Dairy Development Board in 1974, with a direction to leverage the capacities of small, village-based milk companies. After a very successful run as the leading provider of Delhi's milk and dairy products, Mother Dairy is looking at an increased national footprint as an important policy for growth.
Mother Dairy Creating a National Footprint Case Study Solution
How can Mother Dairy initiate differentiation,maneuver, the consumer mindset from "ordinary milk" to "bewitching Mother Dairy",as themilk is a commoditized product?Can it possibly nudge out the existing state players? What is a merchandize and supply-chain endeavors of national launch, especially when the merchandize has a short shelf life?
PUBLICATION DATE: July 23, 2014 PRODUCT #: W14289-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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