Conjoint Analysis has reached a stature of one of the very commonly used quantitative market research approach. It has been successfully deployed across a wide range of industries to quantify consumer preferences for goods and services.
This technical note is supposed to provide practical guidelines for designing, running and evaluatinga combined analysis survey. The note provides six steps that are needed to efficiently run a conjoint analysis study, and contains guidance on best practices to follow and what pitfalls to prevent.
Several user friendly Microsoft Excel spreadsheets accompany this note and it can serve as guides at the time of analyzing and executing a conjoint study.
PUBLICATION DATE: August 04, 2014 PRODUCT #: 515024-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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