While the scholars have explored the construct and aftermath of intellectual property, most research efforts have highlighted on patents as a medium of shielding a firm's intellectual capital.
Yet Hemphill (2004) proposed that trade secrets can impact the difference between failure and economic success of the firm. When trade secrets are discussed, there is the inclination to emphasize on more well-known secrets which have received considerable hype in the popular press (e.g., Coca Cola, KFC, and McDonald’s).
The research reported here participated in a historiographical method of getting and compiling an in depth look at various company trade secrets and elaborating on the strategic aim behind many of the secrecy efforts to deal with this deficit of trade secrets storytelling. Merchandise and procedure secrets were seen to be used create consistent brand purchasing, help in differentiating services and products from competitive offerings, to come up with positive brand perceptions, and build market share. We suggest that supervisors should frequently assess which assets are appropriate for product design patent, brand, copyright, or trade secret status and work to defend the firm's intangible assets.
Trade secrets Managerial guidance for competitive advantage Case Study Solution
PUBLICATION DATE: November 15, 2015 PRODUCT #: BH702-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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