This article presents an integrated, eventuality outlook on family business initiation called Family-Driven Innovation (FDI).
The framework highlights the importance of consistency between the strategic innovation decisions of a household firm and its idiosyncrasies sustain and to attain competitive advantage through innovation. This informative article also offers some directions for future research and serves as an opening for this unique section on family businesses.
PUBLICATION DATE: November 10, 2015 PRODUCT #: CMR604-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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