Marketing specialists have long remained tensed by the scare amount of tools at their disposal to evaluate the effect of communications predicaments. New tools are now being studied and examined that mine social networking forums for information to monitor the effectiveness of a campaign.
In this case, the students will develop a proper understanding of this technique and its skills and ability to measure the success of an advertising campaign developed to readjust the Cadillac brand.
Using Social Media Data to Track the Effectiveness of a Communications Campaign Case Study Solution
PUBLICATION DATE: August 19, 2014 PRODUCT #: CU135-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Marketing New York City
Social Strategy at Cisco Systems
CleanSpritz
Qualtrics: Bootstrapping Growth
IMAX (A): The Introduction of Digital Media Re-Mastering Technology
Acme Mexico City
Target Systems: Challenges and Opportunities in the Electronic Health Information System Arena
A Plan to Invent the Marketing We Need Today
COFCO Xinjiang Tunhe Co., Ltd., Spanish Version
Blogging at BzzAgent
