This instance works well to provide experience with formulating a revenue growth outlook employing time series analysis. Pupils are asked to run several exponential smoothing models to forecast the growth in a high profile social network's traffic from three years of monthly history.
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The model pupils choose is used to forecast a stream of future revenues in a pro forma cash flow statement. This claim is supported by a teaching note, an Excel spreadsheet, a .csv file, and an R file.
PUBLICATION DATE: September 17, 2014 PRODUCT #: UV6854-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
