Collaborative endeavors — described as social networking applications that enable the simultaneous and joint development of knowledge-specific content by many end users--have just recently received interest among a bigger group of professors. This really is astonishing since applications such as online newsgroups, social bookmarking websites, wikis, and review sites are probably the most democratic form of social networking and reflect well the notion of user-generated content.
The purpose of the post will be to provide the concept of wisdom of crowds, an essential condition for their functioning understanding regarding collaborative undertakings; as well as the motivation of subscribers and readers. Specifically, we provide guidance on how firms can leverage collaborative undertakings as an essential element of their internet presence to speak both externally with stakeholders and internally among workers. We also talk about the way to address situations in which adverse information posted on collaborative endeavors can become a danger and PR crisis for firms.
PUBLICATION DATE: September 15, 2014 PRODUCT #: BH629-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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