This informative article shares the insights of "entrepreneurial icebreakers" - business innovators who launched private companies in Central and Eastern Europe after the fall of the Berlin Wall and who enlarged beyond national borders by clearing pathways for themselves and others into international markets around the globe.
Learning From the Entrepreneurial Icebreakers Case Study Solution
In enlisting the barriers they needed to cut through to get to where they are now, we show the path to break inflexible, aged structures by introducing new dynamics, redefining value development and changing mind sets. Their insights are especially applicable to anyone establishing a business in a transition economy where growth prospects and the entrepreneurial opportunities could be greater than in mature markets -- but only if one learns the best way to use to be an entrepreneurial icebreaker.
PUBLICATION DATE: September 20, 2014 PRODUCT #: IIR123-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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