This case uses the story of IT-Ration, a small business located in Montreal, Quebec, Canada, to empower students to conduct an in-depth evaluation of the business, the founding supervisor, as well as the business in order to make a strategic growth choice.
The narrative unfolds in 2009 at a time when IT-Ration was at a crossroads - should it continue to focus on the Quebec market or go in the U.S. so as to grow? Remaining in Quebec meant the company would confront difficulties related to restricted market scale. Even though a move to the U.S would necessarily bring its share of challenges. The entrepreneur had to weigh the benefits and drawbacks to be able to make an informed decision.
PUBLICATION DATE: October 07, 2014 PRODUCT #: HEC085-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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