Today we must face more choices than ever -- decisions for which we have no script. The following article is dependent on innovative research by the author on pick, which formed the basis of her award winning book, The Art of Choosing. She proposes the steps to take to exercise choice sensibly.
We must learn how to react to the limits on our cognitive abilities and resources, so that we procure the most benefit from choice with the least amount of effort -- for ourselves as well as for the consumers and employees we serve.
The goal isn't to control people but to design helpful forms of selection. Finally, it requires becoming a more efficient leader who exercises selection responsibly and judiciously.
Taking the Confusion Out of Choosing case study solution
PUBLICATION DATE: October 13, 2014 PRODUCT #: IIR108-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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