This note takes into account common legal pitfalls denominated with the launch of new products. A string of questions are presented that companies determined to launch a product must bear in mind.
Legal Hazards of Product Launches Case Study Solution
Questions about branding, pricing, and advertising are investigated, as well as who in a product's supply chain might bear liability in the event the item is defective.
PUBLICATION DATE: October 08, 2014 PRODUCT #: 315028-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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