The entire world's second biggest home appliances firm has introduced a change in its global organization structure. Electrolux AB has consolidated its research and development, advertising and design functions at the top to form what is called the "Innovation Triangle." This change is in tune with all the pursuit of innovation as a source of distinction in a competitive industry.
The amplified variation of the Innovation Triangle has a singular goal: to facilitate initiation enterprise-wide by leveraging cross-functional, cross-geographical and cross-business synergies. The ultimate goal is to establish new products quicker and in greater amount. The unveiling of the new organizational structure presents a chance for the business's Innovation team to review the business’s ongoing initiation initiatives. The four-member team grapples with issues around improving the company's innovation pipeline.
PUBLICATION DATE: October 09, 2014 PRODUCT #: W14500-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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