Zenglibao: An Internet Money Market Fund Run by Tianhong Asset Management Co., Ltd. Harvard Case Solution & Analysis

Cellular Internet has deep impact on conventional finance. Firstly, some monetary business modules may be used via cellular Internet, and the affiliated transaction cost is greatly reduced. For example, payment by traditional bank draft is replaced by Internet payment through Alipay (China) Network Technology Co., Ltd.

Zenglibao An Internet Money Market Fund Run by Tianhong Asset Management Co., Ltd. Case Solution

Secondly, some fiscal companies could be conducted through mobile Internet. For instance, a microfinance program was established by Alibaba Group on the Internet. Thirdly, with the help of cellular Internet, new financial products might be developed, and Yu'ebao in this case study is a kind of financial product based on cellular Internet.

PUBLICATION DATE: October 25, 2014 PRODUCT #: TU0068-HCB-ENG

This is just an excerpt. This case is about FINANCE & ACCOUNTING

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