The case scenario initiates with Roberto Ioriatti, Vice President of Atlantic & Pacific Pricing and Revenue Management at Delta Air Lines, recognizing the diversity of the Delta work force at the yearly Delta Block Party. This really is indicative of a shift towards a more varied population in the United States.
The party results in a vital question of the case: What should be Delta's strategic response to the shifting demographics of the United States, both in terms of services and products? A secondary question of the case is this: How should Delta react to the threat presented by quickly growing airlines from the Middle East such as Etihad Airways, Emirates, and Qatar Airways, notably to increased international competition?
PUBLICATION DATE: November 08, 2014 PRODUCT #: MH0028-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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