The case investigates a public-private partnership initiative on environment education in India, emphasizing the strategic, institutional, and reputational implications for corporate social responsibility in an emerging nation circumstance. Established in 2010 with a target to reach 200,000 schools, "Paryavaran Mitra" (Friends of the Environment) was a multi-layered cooperation with three primary and more than 160 secondary partners.
The case is positioned in 2013, when a determination must be made by the senior manager of corporate responsibility for the firm that functions as the corporate sponsor of the project about the future of the initiative. Asha Kaul is connected with Indian Institute of Management, Ahmedabad. Vidhi Chaudhri is affiliated with Erasmus University – Rotterdam.
PUBLICATION DATE: November 06, 2014 PRODUCT #: W14552-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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