In estimatedly less than ten years, cofounders Brian Sharples and Carl Shepherd had transformed HomeAway from just another Internet startup into the top vacation rentals market in the world-a world-wide on-line platform that linked customers seeking vacation home rentals to the property owners and managers who furnished them. The instance traces the sources of HomeAway through IPO and beyond, recording the business’s acquisition-led growth along with the core components of its own subscription-based business model.
By 2014, incumbent travel giants and high-profile startups like Airbnb started to take notice of the vacation rentals sector. HomeAway commenced a pilot cooperation to show some of its own records on Expedia's website to stay ahead. Sharples was also contemplating a new commission-based earnings model that promised to bring a broader swath of property listers but risked undermining HomeAway's existing business.
PUBLICATION DATE: December 03, 2014 PRODUCT #: 615036-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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