Exceptional among the nations of the worlds, the Himalayan Kingdom of Bhutan had abandoned the standard policy goal of improving Gross Domestic Product (GDP) in favor of pursuing Gross National Happiness (GNH). Notoriously, Bhutan rated highly on lists of the happiest countries in spite of a depressing literacy rate, a low life expectancy, a tumultuous history, a little and undiversified economy, and low GDP per capita. Everyone, it appeared, from tourists and Hollywood screenwriters to leading development economists, appeared to Bhutan for enlightenment and outlook on catastrophes both personal and international.
GNH suggested a possible future for capitalism and had become the brand of the countries. Was there actually a tradeoff between happiness and growth, and was it acceptable? In the early 2014, Bhutan’s newly designated Prime Minister TsheringTobgay was confronting with several questions as he pondered on whether to give consent to massive new Bhutanese-Indian hydropower cooperation that pros asserted would supply energy, foreign exchange, and invaluable jobs, but which additionally risked undermining the nation's brand in addition to its happiness.
PUBLICATION DATE: December 05, 2014 PRODUCT #: 715024-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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