Advertising needs a brand new mindset to satisfy its proper function in creating and sustaining strategic advantage. To extend its influence beyond the borders of normal practice, the business, and current offerings, marketplaces and promotion should be looked at through a service lens.
This lens enables marketing to take a lead role in assisting the enterprise to become an enabler of value co-creation by customers who have jobs to be done. This informative article offers four new assumptions to guide marketing idea and practice and draw out implications of these assumptions for achieving and sustaining tactical edge.
PUBLICATION DATE: December 15, 2014 PRODUCT #: CMR581-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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