Sophia Amoruso initiated Nasty Gal, an eBay boutique selling vintage clothes,in the year 2006. The company had multiplied into a multi-category retailer since that time, growing into its own private label, accessories and third party clothing. The company's explosive increase was one of the biggest stories in e commerce, especially when the retailer brought $50m from Index Ventures, a top VC firm that financed other successful retailers including Etsy and Net-a-Porter, in 2013 in investment.
Nasty Gals Do It Better Case Study Solution
Although with the cash injections, projection for brick and mortar shop, an ever-growing intense competition, and e commerce website, Amoruso wondered what opportunity to handle next. Should Sophia concentrate on product line expansion into swimwear, lingerie, make-up and colognes? How will the brick and mortar store affect the vision of the business or the way it can come up with customized web sites for international markets? How would she maintain the detail and focus she had put into so many facets of the company as Nasty Gal grew? As Sophia's time was restricted and management resources were already spread thin to sustain the existing site's growth, what was the best way ahead?
PUBLICATION DATE: January 07, 2015 PRODUCT #: 715412-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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