From the first KFC opened in China in 1987, Yum - led by Sam Su - its largest restaurant company to date in China. On average, one new restaurant opening day in the last five years, in 2010, Yum ran over 3,600 restaurants in 650 cities and employed more than 250,000 people, many of them students in their first jobs. In the third quarter of 2010, revenues Yum China surpassed U.S. revenues for the first time, and many analysts expect Yum's China business - due to the rapidly growing middle class - would be twice as much of its business in the U.S. for five years. But before I jumped to open more than a thousand stores, Su Interestingly, the company has to do to prevent some of the problems plaguing the fast food industry in the West.
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by David E. Bell, Mary Shelman Source: Harvard Business School 37 pages. Publication Date: December 16, 2010. Prod. #: 511040-PDF-ENG
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