In the month of July 2014, the head of Data Sciences Lab, the technical department of Housing.com, an internet realty company based in Mumbai, India, is questioning whether the company has really revolutionized the housing search process. The Indian property market is fragmented, extremely unorganized and is suffering from lack of clear information. Any facts about properties for sale or lease chiefly rest with broker agents, who not only frequently charge high fees from the purchaser together with the seller but also typically misrepresent the location and state of the entire property in question, making finding a spot to dwell a very cumbersome experience.
Founded in 2012, Housing.com is a comparatively new entrant to this market and is using a data driven approach to bring customers by providing exact intelligence, using photos and a map-based user interface to show all its listings on the Internet. Recently, the company began scaling up its operations by leveraging the power of technology, quality, innovation and speed, with striking results. Will this strategy help Housing.com to capture a larger part of the market? Will opponents in the internet property space have the ability to copy its business innovations readily? More to the point, what future products should Housing.com offer? Deepa Ray is affiliated with the Narsee Monjee Institute of Management Studies of SVKM.
PUBLICATION DATE: February 13, 2015 PRODUCT #: W15022-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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