This case provides a chance to examine and discuss how a traditional Chinese private company developed and was established into a globalizing, multi-industry corporation.
Additionally, it emphasizes how an innovative sector model was successfully developed by second generation entrepreneurs to sustain a green and lucrative business, the way the firm valued, motivated and kept its talent, and how Chinese private enterprise can go international.
PUBLICATION DATE: February 05, 2015 PRODUCT #: 416C08-PDF-CHI
This is just an excerpt. This case is about SALES & MARKETING
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