The largest Coffee retailer in India is Café Coffee Day. In year 2012, Starbucks entered the India market.
This case investigates CCD's competitive advantages, its analysis of Starbuck's entry strategy, and how it might answer to Starbucks' entry.
PUBLICATION DATE: March 03, 2015 PRODUCT #: 715444-HCC-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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