While the master chef or artist may welcome the freedom and flexibility associated with a larger set of options, not the average person the benefit of more choice in solving problems? The authors show how the increased complexity inherent in the increased options affects people and describe the research that led them to the conclusion that both individual and contextual factors play a role in influencing the work. They define two important variables that managers need to pay attention in the search for creative results. "Hide
by bus Iyengar, Roy Chua Source: Rotman School of Management, 5 pages. Publication Date: January 1, 2011. Prod. #: ROT133-PDF-ENG
Related Case Solutions & Analyses:
Selling Biovail Short
Northern Forest (F): Policy Alternatives
Leading the Josie Esquivel Franchise (B)
Mall of America (B)
Note on the FDReview Process for Medical Devices
Athletic Knit
Buy Side Analysis
Strategic Alliance
Elizabeth Arden: Executing Global Supply Chain Re-engineering
TATA STEEL LIMITED
