Leaders often focused on getting employees to adopt a new strategy for intellectual and treat it as an early milestone in the successful implementation. The problem is that this approach does not work very well: study after study has shown that knowing doing gap "is alive and well, and that many elaborate strategies continue to ignore or dismiss employees whose behavior needs to change in order to make them work. The author argues that the strategy should be accompanied by a feeling of knowing it. She explains what it means to feel "strategy -., To try him in the emotional and cognitive way, and describes the four key components of the strategy to promote, as experience in organizing the" Hide
by Jeanne M. Liedtka Source: Rotman School Management 5 pages. Publication Date: January 1, 2011. Prod. #: ROT127-PDF-ENG
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